Research has shown that it is between 5 and 25 times more expensive to acquire a new customer in your business than to retain an existing one. For small businesses in the pet industry, every penny counts. That’s why it’s a great idea to focus your marketing efforts into nurturing your existing customers to encourage them to become loyal to your brand. 9 ways to encourage customer loyalty IntroduceRead more
If you’re new to the dog daycare industry then one of the first things you might be wondering is how to accept payments for your services. Sure, you could ask for cash – but who really carries cash these days? And do you really want all the effort of going to the bank all the time to transfer the money into your account? A far more efficient way toRead more
If you’re an independent dog day care company then you may be feeling like you are losing your share of the local market because of big players and online platforms that are often filled with inexperienced pet handlers. For established businesses, this loss of business can be incredibly demotivating. However, there are ways to turn this around and turn those PetTech startups to your advantage. Working with them andRead more
If you run your own pet business then you’ll know that administration and paperwork can be very time consuming. Tasks such as tracking bookings, storing customer information, working out pricing and class schedules and sending invoices can start to take over and it’s so easy to let your to-do list get out of control. To stop this happening, many animal business owners decide to invest in good pet softwareRead more
A reliable pet booking software plays a vital part of a smooth running of a business. Have a look at some key benefits! Anyone who has ever got to have a look behind the scenes in a busy pet day care, pet store or a groomer knows that the days can be manic. There is a constant flow of customers – all with different needs, staff coming and goingRead more
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